Layouts

I've done 6 layouts with minor differences in each..

FINAL DESIGNS

So, after playing around alot with layouts etc. I have finalised two posters.

Poster 1: CAUTION SIGN

VIsualization for poster 1:

Poster 2: A supermarket shelf wrapped with Caution tape, warning the audience to read the label.

Visualization for poster 2: An actual supermarket shelf with 'fat-free' or 'low-fat' products wrapped with caution tape, near a park where people go to jog/walk or outside a gym.

Idea 4 Revisited

So, after feedback, I revisited my idea where I wanted to use warning signs and looked at crime scenes, etc. for inspiration. Instead of a 'crime-scene', because I think it has negative connotations, and wouldn't suit the tastes and style of Cranfield University. I'm going to instead use the word 'Caution' through Caution signs. The Campaign will then behave like a Warning; Cautionary. However, it also needs to be slightly informative and not just an image based visual, in order to make it work better as a whole.

The campaign will have 2 parts. One will be a poster and 2 will be a live installation; a 4-D poster.

Samples

I did a sample photo-shoot at home with household sugar. And did some quick photoshopping to get an idea of what my poster would come out to be like.

(Meant to look like hand-wiped dust off a window-shield and the message is revealed from beneath)

________________________________________________________

_______________________________________________________

IMAGE: Will be better, more professional versions of the above. Also, I might use brown sugar or bigger crystals of white sugar to eliminate any confusion.

COPY: I'm not very satisfied with the copy. I'll need to work on it after feedback.

TYPEFACE: This may or may not be the typeface I will use on my final designs. Here I've just used Helvetica Nueu for the sample.

Crime Scene

I had another idea for my visual.

Just like there's a chalked-out border at a crime scene...I can have a border made of sugar surrounding an anonymous low-fat product...and have my message across on the yellow warning tape.

Sugar drawings

I thought of creating an image/text with sugar. And I remembered this video I saw once of this Ukrainian sand-artist.

I also found these few ads that could inspire the image I wanted to create.

Cocaine images

I started looking at images and ads related to drugs and cocaine.

I found this one image from PostSecret that I really really liked. Especially because it talks about how cocaine is used to lose weight. I immediately drew the link between Low-fat foods and how their target audience consists of people who want to lose weight. I see some serious potential here.