Layouts

I've done 6 layouts with minor differences in each..

FINAL DESIGNS

So, after playing around alot with layouts etc. I have finalised two posters.

Poster 1: CAUTION SIGN

VIsualization for poster 1:

Poster 2: A supermarket shelf wrapped with Caution tape, warning the audience to read the label.

Visualization for poster 2: An actual supermarket shelf with 'fat-free' or 'low-fat' products wrapped with caution tape, near a park where people go to jog/walk or outside a gym.

Idea 4 Revisited

So, after feedback, I revisited my idea where I wanted to use warning signs and looked at crime scenes, etc. for inspiration. Instead of a 'crime-scene', because I think it has negative connotations, and wouldn't suit the tastes and style of Cranfield University. I'm going to instead use the word 'Caution' through Caution signs. The Campaign will then behave like a Warning; Cautionary. However, it also needs to be slightly informative and not just an image based visual, in order to make it work better as a whole.

The campaign will have 2 parts. One will be a poster and 2 will be a live installation; a 4-D poster.