Alice is offended because she is offered tea but is given none -- even though she hadn't asked for tea in the first place. So she helps herself to tea and bread and butter.
At exactly 3:38 seconds, the conversation goes like this:
Mad Hatter to Alice: "Would you like a little more tea"
Alice: "But I haven't had any yet! So I can't very well take more."
March Hare: "Ahh you mean you can't very well take less."
Mad Hatter: "Yes! You can always take more than nothing!"
In a way, that's exactly what happens when we offer our bodies the sweet taste of diet foods, but give them no calories. I remember being told by my mom once that aspartame and other artificial sweeteners infact increase your appetite. There was a study conducted on this as well with rats when they were fed artificial sweeteners they craved more calories than usual.
"If you offer your body something that tastes like a lot of calories, but they aren't there, your body is alerted to the possibility that there is something there and it will search for the calories promised but not delivered"
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