Wednesday, 10 March 2010

Low Fat Cheese: Britannia

This is an example of how companies lure consumers into buying low-fat products.


Ambient advertising by Britannia cheese when they introduced their low fat version in the Indian market. They placed a sticker between two seat numbers in trains to catch the attention of regular commuters/office goers, etc. Doesn't need an explanation. Effective and makes you smile :) but its a total SCAM!

Sorry for the small picture. You can see the high-res version here at ads of the world.

No comments:

Post a Comment