This is a microcosm for life, I think. Hopefully, most people can be trusted to be up front, but many are NOT as advertised! It can be difficult to walk the fine line between trust (bordering on stupidity) and discernment (bordering on suspicion.) It takes making a lot of mistakes to find that fine line!
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The words 'fine line between trust and discernment' really appealed to me. Because Low Fat foods are all about trust and judgement and they lure consumers into thinking the opposite. I started to delve into these words and decided to stick to the two words 'fine line' because there's a double meaning to them and have a lot of potential visual-wise.
I started thinking of other ways to depict a 'fine line', and I somehow thought of the fine lines cocaine is laid out in before they are smoked up or whatever. I'm really clueless of the terminology related to drugs etc.
Also, cocaine, when laid out in those fine lines, looks very similar to salt and sugar. And that had to be the image for my campaign, whatever medium it might shape into.
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