Clogged Straw

With health diseases being one the main causes of death in Portugal, a stealth campaign at several fast-food restaurants was put in action by replacing ordinary straws with special ones.

The replacing straws were clogged, just like arteries, and with people trying to figure out what happened they ended up reading the message along the straw: “This is how your arteries end up with high cholesterol: clogged. Watch your diet. Health Ministry.”

The agency was Fischer Portugal and was advertised by the Portugal Ministry of Health.

I really like the interactivity of the campaign and would like to do something like this for my project too.